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Jina Anne

  • Jina Anne created her first style guide in 2004. She has been a designer, developer, writer, and speaker on design systems ever since. At Salesforce, she is lead designer on the Lightning Design System. She also created the Design Systems Slack, which led her to start the San Francisco Design Systems Coalition. She organizes Clarity, the first ever design systems conference.

    Jina is also active in the Sass community. She leads the Sass brand and website. She was a tech editor for Dan Cederholm’s Sass for Web Designers. She organizes The Mixin, a front end meet up which has hosted talks by some of the most prominent members of the CSS/Sass community, and recently took ownership of Sass News.

    Previously, Jina has worked at companies including Apple, GitHub, Engine Yard, and Crush + Lovely. She coauthored two books, Fancy Form Design and The Art & Science of CSS.

    Her side project, Art in My Coffee, is a curated collection of coffee art.

  • Author of:
    Fancy Form Design:
    Create Sensational Web Forms That Sparkle
    with Tim Connell and Derek Featherstone Sitepoint


09:00 - 17:30


Design Systems

Details coming soon...



16:50 - 17:25

Auditorium I

Because McLuhan

“What if McLuhan is right? Suppose he is what he sounds like – the most important thinker since Newton, Darwin, Freud, Einstein and Pavlov?” – Tom Wolfe (1969)

Folks from within the community of UX practice have been calling for the death of the wireframe since the early ‘oughts. And now with the rise of Agile, the death-knell is ringing from without. Just so you know: they are coming for the rest of our deliverables.

How in today’s Lean world do we situate the role of depiction and documentation in our process? If in the past we were doing it wrong, how do we go forward doing it right?

This presentation introduces Marshall McLuhan’s four laws of media, as applied to UX design and software development. Attendees will learn how to analyze the media we use to depict, deliver and approve our ideas while avoiding subtle and pernicious traps that lurk in the interplay between medium and message.