Richard is the CEO and co-founder of Fresh Tilled Soil, and under his leadership Fresh Tilled Soil has delivered UX and product design to 700+ clients across the world. His colorful life experience includes being an officer in the army and a dive master on the remote Islamic Republic of the Comoros.
Richard recently published Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams, which he coauthored with Nate Walkingshaw and Martin Eriksson. He also authored Design Leadership and Design Sprint: A Practical Guidebook for Building Great Digital Products, which he coauthored with C Todd Lombardo and Trace Wax.
Author of:Design Sprint:
A Practical Guidebook for Building Great Digital Products
with C. Todd Lombardo, Trace Wax O'ReillyProduct Leadership:
How Top Product Managers Create and Launch Successful Products
with Martin Eriksson and Nate Walkingshaw O'Reiley
09:00 - 17:30Aud III
Product Design Strategy
Product design strategy is a universal challenge for all companies designing, building and supporting products. Organizations can adopt any process, e.g. Agile, Scrum, Waterfall or Lean, but the process doesn’t direct the team. Strategies guide behaviors and people lead people, and that’s where it get’s messy. Human behavior is inherently complicated and multifaceted. The lack of direction, priorities and leadership in product organizations is the leading reason for failure. Richard’s research into design and product leadership over the last several years has given him a rare opportunity to see how high performing design teams operate. In this workshop we’ll discuss the best practices of these exceptional companies and then develop strategies relevant to each participant’s team or business. Be prepared to be challenged and motivated.
9:00 - 9:45Auditorium I
Confusion, Stupidity and Shame: A Disturbing Tale of Personal Growth in Four Parts
You project just failed. Well congratulations. If you're not stumbling and messing up from time to time you're not learning. Doing things that make us embarrassed and expose our fallibility can be the best lessons for all of us. If you allow them, these moments of failure and vulnerability are a portal to new knowledge. In this talk we'll look at how teams can use failure to increase their personal and collective emotional intelligence and business.