Richard Banfield



09:00 - 17:30


Product Design Strategy

Product design strategy is a universal challenge for all companies designing, building and supporting products. Organizations can adopt any process, e.g. Agile, Scrum, Waterfall or Lean, but the process doesn’t direct the team. Strategies guide behaviors and people lead people, and that’s where it get’s messy. Human behavior is inherently complicated and multifaceted. The lack of direction, priorities and leadership in product organizations is the leading reason for failure. Richard’s research into design and product leadership over the last several years has given him a rare opportunity to see how high performing design teams operate. In this workshop we’ll discuss the best practices of these exceptional companies and then develop strategies relevant to each participant’s team or business. Be prepared to be challenged and motivated.



9:00 - 9:45

Auditorium I

Confusion, Stupidity and Shame: A Disturbing Tale of Personal Growth in Four Parts

You project just failed. Well congratulations. If you're not stumbling and messing up from time to time you're not learning. Doing things that make us embarrassed and expose our fallibility can be the best lessons for all of us. If you allow them, these moments of failure and vulnerability are a portal to new knowledge. In this talk we'll look at how teams can use failure to increase their personal and collective emotional intelligence and business.

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