Jenny Price
Business Process Transformation, CIO at IBMJenny Price is an accomplished design leader, designer, strategist, educator, manager, board advisor and has extensive experience leading large-scale distributed design teams and program initiatives within enterprise digital technology, healthcare innovation, and higher education.
She serves as DesignOps Lead and Design Manager for the Transformation team within the CIO. Business Platform Transformation (BPT) drives innovation at IBM, one of the enterprise digital information technology leaders in the world, and creates the next generation IBM.com experiences to help users while driving business results. Her team leads the strategic and implementation direction and design for all of IBM.com and ecosystem platform and experiences—transforming the way IBM does business digitally across the enterprise.
Jenny’s mission is to elevate the culture and leadership of design and professional practice, growing an engaged, inspired, world-class community of makers focused on delivering design excellence, upskilling and transforming how AI and innovation are integral to the practice of design.
Jenny also leads IBM’s DesignOps Community, working with over 450 DesignOps advocates and practitioners. This community shares best practices, publishing the first-ever IBM DesignOps Playbook. Presently, Jenny is leading the co-design efforts in developing an IBM point of view for DesignOps across four workstream efforts, consisting of over 50 IBMers across the organization.
Jenny is a long-time advocate for the design profession, serving in numerous national leadership positions within AIGA, the professional association for design. She has been featured at FEI's 2019 Boston Innovation Festival, 2020 Experience Design Week, Rosenfeld's DesignOps Summit (2020 & 2022), AIGA Nashville Design Week 2021, keynote speaker and workshop leader for the 2022 4th annual Global DesignOps conference, AIGA DesignOps Education Series, and in 2023 at the augural Design Operations NYC Summit, the 2023 NYC AIGA Design Conference, among other global speaking engagements.
Taking DesignOps to the Next Level
Enabling DesignOps at scale brings the promise of effective transformation for design teams—their capabilities, performance, and business outcomes. But what does it take to operationalize this within your own organization?
During this highly-collaborative session you will explore your team's DesignOps needs, and collaborate with experts and colleagues to define practical next steps to take in improving design quality, delivery, productivity, value to the business, and outcomes. Co-designing ways in which you can better support and build sustainable design team health through elevating the practice of world-class design, team culture, and operational excellence within your own organization.
Jenny Price will lead you through a series of IBM Design Thinking exercises that will help you bring back ideas for building and scaling DesignOps within your core team, wider design program, and at the organizational level.
During this hands-on, team-based workshop, attendees will have the opportunity to assess and ideate on their organization's approach to scaling DesignOps by:
- Exploring strategies for advancing DesignOps across your organization
- Engaging with other DesignOps and Design Program leaders who are interested in solving for pain-points
- Ideating using several IBM Design Thinking exercises
- Selecting concepts that will be the most useful for your organization
- Developing a 30-60-90 day roadmap specifically for your organization to explore further iteration
- Learning more about DesignOps resources, methodologies, and applications
Workshop Goals:
- Uncover setbacks driving DesignOps and Design Program organizational transformation
- Learn how to navigate DesignOps and Design Program challenges and facilitate human-centric design transformation
- Construct a scaleable starter DesignOps roadmap to share back to your organization
Attendees can be new to DesignOps or experienced in the topic and can span roles from: UX Design Managers, UX Design Executives, UX Researchers, or Individual Contributors to a UX team that is looking to grow in this area.
Taking DesignOps to the Next Level
Enabling DesignOps at scale brings the promise of effective transformation for design teams—their capabilities, performance, and business outcomes. But what does it take to operationalize this within your own organization?
During this highly-collaborative session you will explore your team's DesignOps needs, and collaborate with experts and colleagues to define practical next steps to take in improving design quality, delivery, productivity, value to the business, and outcomes. Co-designing ways in which you can better support and build sustainable design team health through elevating the practice of world-class design, team culture, and operational excellence within your own organization.
Jenny Price will lead you through a series of IBM Design Thinking exercises that will help you bring back ideas for building and scaling DesignOps within your core team, wider design program, and at the organizational level.
During this hands-on, team-based workshop, attendees will have the opportunity to assess and ideate on their organization's approach to scaling DesignOps by:
- Exploring strategies for advancing DesignOps across your organization
- Engaging with other DesignOps and Design Program leaders who are interested in solving for pain-points
- Ideating using several IBM Design Thinking exercises
- Selecting concepts that will be the most useful for your organization
- Developing a 30-60-90 day roadmap specifically for your organization to explore further iteration
- Learning more about DesignOps resources, methodologies, and applications
Workshop Goals:
- Uncover setbacks driving DesignOps and Design Program organizational transformation
- Learn how to navigate DesignOps and Design Program challenges and facilitate human-centric design transformation
- Construct a scaleable starter DesignOps roadmap to share back to your organization
Attendees can be new to DesignOps or experienced in the topic and can span roles from: UX Design Managers, UX Design Executives, UX Researchers, or Individual Contributors to a UX team that is looking to grow in this area.