Meghan Casey
Owner at Do Better Content ConsultingMeghan Casey owns Do Better Content Consulting, a content strategy consultancy that helps organizations do good with better content, and author of the seminal book "The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right".
She was also one of the first content strategists at Brain Traffic, the world’s leading agency devoted exclusively to content. Meghan has worked with a wide variety of clients—startups, nonprofits, colleges and universities, Fortune 500 companies, and everything in between—to solve the messy content problems most organizations encounter every day.
Content Modelling
The Translation Layer Between TeamsIn this session, we’ll cover what content modelling is and why it’s important to everyone who works on or cares about your content … from executives to UX designers to the people who push the publish button. If you’re new to content modelling, it’s the perfect primer. If you’re an expert, it can help you break down the concepts for people who don’t know as much as you do.
- What content modelling is in beginner-centric language;
- How content modelling creates a better experience for the people who read the content and the people who make the content;
- Collaborative ways to define and document your content models.
Note: Laptop is optional, for those who prefer to work digitally.
Tough Talks and How to Have Them
Relationships with internal stakeholders are often the key to planning, creating, and maintaining strategic content that gets results. Being able to have productive conversations, even when the topic is tricky, is a skill every content professional can and should develop.
From having to tell a stakeholder their idea isn’t on-strategy, to critiquing a non-writer’s writing, to approaching a frank conversation about content that is offensive or insensitive, we’ll walk through an approach to planning for and facilitating tough talks with stakeholders.
Using real-world examples from 20 years in the fields of marketing, communications, content strategy, and user experience spanning a wide variety of industries and organizations, this session will give you a framework to:
- Determine whether a conversation is needed.
- Apply methods we practice with content to plan the conversation.
- Facilitate challenging conversations productively.