Relly Annett-Baker
Head of UX Content Strategy at Corporate Engineering, GoogleA content strategist for too many years, Relly lives in England with her husband and a collection of animals and teenagers.
She spends her work hours running content teams, writing content strategy docs, overseeing content delivery, petting office dogs, and she’s lost track of what else.
She’s very good at saying “it depends” to stakeholders and pointing at graphs while nodding sagely.
Getting the Measure of UX Content
Get started with measuring UX content with a flexible framework and a toolbox of methods. This workshop will explore the why, when, where, what and how of metrics, methodology and making the case for content.
In this workshop, we’ll be looking at measuring UX content: what’s your purpose, knowing what to measure, appropriate heuristics, methods for research and experiments, making the case to measure content, and presenting your findings. We’ll also cover some common misconceptions, problems and pitfalls - and a few uncommon ones too.
This is a beginner friendly workshop focusing on product content and web content. There won’t be deep coverage of data science, analytics packages, SEO, or metadata. There will be lots of time for questions and some exercises such as identifying problems and matching heuristics, creating a content scorecard, and exercises you can do with stakeholders to help them understand your findings.
Bring a device to take notes if you want to. Some (always optional) quizzes will use an online service to share and display results. Exercises will be done on pen and paper.
Topics covered:
- The anatomy of a measurement
- What is quality?
- What is quantity?
- Getting a baseline
- Content research experiments
- Content product/scale experiments
- Pitfalls and quicksand
- Continual incremental improvements
- Making the case
- Proving the case
Tell, Don’t Show: the Mass Misuse of Microcopy
Join me on a fast and furious tour of all the ways we screw up helping users do what they came to do. We’ll see exhibits from the following categories of UI horrors:
- Sticky bandage
- Vow of silence
- Overeager assistant
- The only customer is you
and my personal least-favourite
- To you this is a tool to get work done, to me this is art
Do you want fewer leaky funnels, better user created data, and to be able to meet the needs of different user groups through one interface? We’ll then take a look at how to achieve this by building better instructions, fallbacks and reroutes into products and tools. All through the power of simple, effective, well-placed sentences.